Subtle changes in tidal flow in coastal waters.
That moment in deep water when your jig suddenly stops responding as intended.

To turn those fleeting “irregularities” into a clear advantage,
the SELFISH AJ series evolves once again for 2026.

For anglers who want to fish coastal jigging more aggressively and with greater precision,
The AJ612 (Power 2) and AJ603 (Power 3) join the lineup.
And for high-current zones and deep-water jigging beyond 150 meters,
the AJ5105B (Power 5) baitcasting model delivers complete control over heavyweight jigs.

Designed to read constantly changing conditions and reach the right answer faster,
this new lineup further expands the capabilities of the SELFISH AJ series.

What is the AJ (Aggressive Jerk) Series?

As its name suggests, the AJ (Aggressive Jerk) series specializes in fast, aggressive actions.
Its sharp sliding motion is designed to trigger reaction bites, making it easy to switch fish on.
By allowing precise control over action intensity, the rod naturally creates deliberate pauses—
a critical element for inducing bites.

The AJ series is built to maximize the true excitement of high-pitch jigging,
where the essence of the technique lies in “working the jig up—then striking.”

Key Characteristics

Among the SELFISH lineup, the AJ series features the highest overall blank tension.
Firmness extends all the way into the tip section, resulting in class-leading rod response.
Even in deep water or high-current conditions, the rod delivers clear, decisive action to heavy jigs.

The fast recovery and crisp initial response typical of a stiff blank also allow anglers to freely manage line slack and cast the jig laterally.
Rather than relying on soft, natural-action rods, the AJ series takes a completely different approach—
efficiently searching for fish through aggressive, high-response control.

The goal behind the AJ612 and AJ603 was simple:
to make coastal jigging more aggressive—and more engaging.

Built on the core SELFISH philosophy of high operability and sensitivity,
these models were developed to deepen the enjoyment and tactical nature of jigging.
They are designed to let anglers read conditions, set traps, and execute with precision—
fully experiencing the depth and strategy of the game.

Coastal jigging often presents highly selective situations,
offering a different level of tactical complexity compared to remote island fisheries.
Success depends heavily on the angler’s decisions.

Recognizing the need for a rod that can quickly interpret changing conditions
and allow immediate tactical adjustments,
development of these two models began.

In areas with strong current pressure or in deep water beyond 150 meters, the use of heavyweight jigs is often unavoidable.

What matters most in these conditions is the ability to impart solid action to the jig
and maintain that action consistently.
Without meeting these requirements, effective deep-water jigging is simply not possible.

While the SELFISH AJ5105 released in 2025 already offers excellent deep-jigging performance,
the demand for handling even heavier jigs comfortably throughout an entire day
led to the decision to convert this blank into a baitcasting model.

・SELFISH　AJ612

SELFISH AJ612
Length: 6ft1in(Closed Length:1860mm)
Lure: ComfortWeight 100~150g
Line: MAX PE2.5
DragMax: 3kg/45°
Weight: 168g
Price: Please ask our authorized dealer in your region

The AJ612 excels with jigs up to the 150g class, offering quick, highly controllable operation.
The combination of thin lines’ superior water-cutting ability and high blank rebound enables effortless high-speed jerking.

Its top-tier sensitivity detects subtle differences between surface and bottom currents like an antenna, allowing anglers to identify bite zones faster than ever.
Double-foot guides ensure stability and control during sudden encounters with powerful fish.

By fusing sensitivity, operability, and strength at a high level,
the AJ612 expands the potential of coastal jigging.

・SELFISH　AJ603

SELFISH AJ603
Length: 6ft(Closed Length:1840mm)
Lure: ComfortWeight 120~180g
Line: MAX PE3
DragMax: 5kg/45°
Weight: 177g
Price: Please ask our authorized dealer in your region

Building on the sharp control of the AJ612, the AJ603 is optimized for the 180g jig class—
a staple in coastal jigging.

Its strong core and powerful rebound allow wide slide jerks and high-speed actions with ease.
Even in pressured fields or low-activity conditions,
the sharp initial acceleration proves highly effective against wary fish.

The AJ603 most clearly embodies the defining traits of the SELFISH series, crisp action and refined sensitivity, establishing itself as a new standard for coastal jigging,
capable of handling not only vertical presentations but also angled retrieves in technical shallow areas.

・SELFISH　AJ5105B

SELFISH AJ6105B
Length : 5ft10in(Closed Length:1788mm)
Lure : ComfortWeight 200~400g
Line : MAX PE5
DragMax : 10kg/45°
Weight：239g
Price: Please ask our authorized dealer in your region

In fast-current regions of southern Japan, deep jigging beyond 150 meters, or overseas expeditions targeting large amberjack, the AJ5105B truly shows its strength.

Where spinning tackle causes excessive physical strain, this model delivers superior control and endurance.
Its powerful blank minimizes input loss during high-load, high-pitch jerks,
maintaining a stable rhythm while drawing out aggressive strikes from large fish.

The torque advantage of a baitcasting setup allows 400g-class jigs to be handled with ease,
reducing fatigue during long sessions while sustaining consistent pitch and control.

Even in intense battles with large fish beyond 200 meters, the overwhelming butt power enables anglers to quickly clear structure
and maintain full control throughout the fight.

Compared to the NS series, which excels at natural swimming action,
the AJ series features a significantly higher overall blank tension.
As a result, static load tests may show less visible bending.

However, during jig action input, the blank bends instantaneously and recovers rapidly,
allowing jigs to be propelled effectively with minimal effort.
Under high loads—such as during a fight—the blank smoothly loads into the butt section
while maintaining a strong rebound, forming a responsive, regular taper.

While the AJ series is optimized for fast, aggressive action, in low-current conditions, anglers can intentionally select heavier jigs than the listed specifications and fine-tune rod angle and jerk width to impart clear, controlled action without overworking the jig.

Each category within the SELFISH series—AJ, NS, and SEB—has been developed with distinct characteristics, creating a versatile lineup capable of adapting to a wide range of conditions.

Reading the constantly changing underwater environment and identifying effective patterns, this is one of the true joys of jigging.

That is why the SELFISH series focuses on exceptional sensitivity and operability, pushing performance to maximize the enjoyment of the jigging game.

Because jigging is a highly reproducible technique, differences in angler skill directly influence results, creating a balance of challenge and reward that defines the depth of the sport.

With countless patterns shaped by region and season, the pursuit itself becomes part of the appeal.

To transform the images and instincts felt by dedicated jig anglers into reality, the SELFISH series continues to evolve, making the future of jigging even more exciting.