RunnerExceed 100BMH Bait Model（2026 NEW MODEL）
This technical baitcasting model expands the possibilities for anglers to utilize baitcasting setups for land-based fishing, enabling a variety of lure approaches. Built on a high-modulus blank, it delivers a light yet crisp stiffness in the blank, allowing anglers to delicately control sharp jig actions and subtle changes in the action of top-water lures.In a market dominated by baitcasting rods designed for large lever-drag overhead reels, the 100BMH stands apart with an uncompromising focus on casting feel and ease of use, balanced with mid-size 400-class reels. The result is a rod that delivers exceptional castability and refined casting feel, seamlessly combining long-distance casting performance with precise lure control. The combined stability during retrieval, direct/responsive control, and exceptional power during the fight, this rod allows anglers to read field conditions accurately and expand their tactical options, leveraging the unique rhythm and tempo that only baitcasting tackle can provide. A true land-based baitcasting model designed to elevate versatility and anglers’ performance.
| Target | Blue Runner |
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| Field | Rocky Shores & Breakwaters |
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| Specification | SiC-S Titanium frame K Guide + Super Ocean Guide(Fuji) |
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| Drag Max | 6kg/45° |
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RunnerExceed EX100H-3pcs（2026 NEW MODEL）
The EX100H is a 3-piece/multi-piece land-base rod that is a must have item for demanding fields where bringing multiple rods is difficult and dangerous, such as remote island expeditions and rocky cliff faces. Targeting 10kg-class blue-runners, it boasts a supple feel that allows for effortless handling of 220mm-class diving pencils, small-mouthed poppers, and even jigs weighing 150g. Its high maneuverability allows for versatile approaches with this single rod. Even when an unexpected monstrous fish strike, the rod’s strong repulsive force delivers speedy lifting capability, while its tenacious torque provides great advantage in the intense battles around rocky headlands that are unique to land-based fishing. Built to explore uncharted waters, the EX100H is a powerful expedition model that combines the maneuverability, versatility, and strength that land-based anglers seek.
| Target | Blue Runner |
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| Field | Rocky Shores & Breakwaters |
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| Specification | SiC-S Titanium frame K Guide + Super Ocean Guide(Fuji) |
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| Drag Max | 8kg/45° |
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RunnerExceed 102M Nano PlugModel
The long awaited lighter plugging model has been produced in the Runner Exceed lineup. With its soft tip section, anglers will be able to utilize lures ranging from 20g minnows, medium size diving pencil and even jigs weighing up to 90g when the bite range is far and deep. It is ideal for anglers targeting Kingfish and Amberjacks to 5kg and Yellow-tail Kinfish weighing up to 10kg. The Nano blank will allow for a speedy and efficient fight using the repulsive force of the rod.
| Target | Blue-runner |
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| Field | Rocks・Piers |
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| Specification | SiC-S Titanium frame K Guide（Fuji）/ NANOALLOY® technology blank |
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| Drag Max | 5kg/45° |
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Suitable reel size S：5000~6000 / D：3500~4500
Grip length / 694mm(Grip full length)・459mm(From grip end to reel foot)
Dia of tip / 2.6mm(Just below top guide)・Dia of butt / 16.5mm (Butt diameter measured 805mm from the bottom of butt section)
Reel seat / DPS20（Fuji）Up Lock
Grip end / BRC
RunnerExceed 104H Nano PlugModel
The old 103H plugging model blank has been refined as the 104H. We aimed for a soft tip section for anglers to easily control the plugs. In comparison to the previous 103H, we have decreased the stiffness of the belly section so anglers will be able to lift the rod higher when surfacing the fish close by. The bend curve is also a smooth transition giving anglers time to brace and prepare for a sudden run when fishing off the unsteady rocks. The butt section is overwhelmingly powerful and anglers need to be familiar with this kind of fishing in order to draw out the true power of this rod. To put it into perspective, this rod will be the PE6 model of the “Final Standup 100SXH”.
| Target | Blue-runner |
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| Field | Rocks・Piers |
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| Specification | Super Ocean Guide（Fuji）/ NANOALLOY® technology blank |
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| Drag Max | 8kg/45° |
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Suitable reel size S・D：8000～14000 / D：4500～5500
Grip length / 764mm(Grip full length)・529mm(From grip end to reel foot)
Dia of tip / 2.5mm(Just below top guide)・Dia of butt / 16.7mm (Butt diameter measured 805mm from the bottom of butt section)
Reel seat / DPS20（Fuji）Up Lock
Grip end / BRC
RunnerExceed 110H Nano PlugModel
The 110H is a next generation plugging model for land-based anglers with a light feel but possessing the power of a HH class rod. With the outstanding rod balance, this rod draws a sharp contrast from those ordinary long length high powered models on the market. The flexible tip section brings about various positive attributes. Firstly, it eliminates any handling error of the lure in rough seas. Secondly, it will improve the hookup rate as the flexible tip section will follow through the bite. Finally, the flexible tip will allow for a wider range of lure selection and easier control of the lures by the angler. The blank is designed to support the balance of the angler during high pressure battles against large fish off the rocks by adequately bending in while possessing ample resilience in the butt section to lift the fish. The power of the butt section will help anglers when landing the fish by guiding the fish through rock formations and tide pools. Although it is classed as a ‘H’ class rod, the potential of the blank is comparable to the power of those ‘HH’ class rods, able to go head to head with Kingfish ranging from 10~15kg in shallow waters.
| Target | Blue-runner |
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| Field | Rocks・Piers |
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| Specification | SiC-S Titanium frame K Guide + Super Ocean Guide (Fuji) / NANOALLOY® technology blank |
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| Drag Max | 9kg/45° |
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Suitable reel size S・D：8000~14000 ・ D：4500~5500
Grip length / A：764mm(Grip full length) ・B：529mm(From grip end to reel foot)
Dia of tip / 2.6mm(Just below top guide) Dia of butt・16.8mm (Butt diameter measured 795mm from the bottom)
Reel seat / DPS20(Fuji) Up Lock
Grip end / BRC
RunnerExceed 911MH Nano
We refined the 911EMH blank and employed the new Nanoalloy material for a sharper casting feel and long castability while giving the angler better balance during the fight. It is an ideal rod for targeting 5~6kg blue-runners from the rocks with the ability to also handle the unexpected 10kg class fish. This versatile rod will allow anglers to utilize both jigs and plugs for any given situation and possesses the power to lift 3~4kg fish out of the water with the rod. With its ability to cast a mile with jigs up to 100g, the ideal length to maneuver the jig with the rod under your armpits and absolute balance and flex so the fish doesn't violently thrash about, this rod will surely be your next right arm.
| Target | Blue-runner |
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| Field | Rocks・Piers |
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| Specification | SiC-S Titanium frame K Guide + Super Ocean Guide（Fuji）/ NANOALLOY® technology blank |
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| Drag Max | 6kg/45° |
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Suitable reel size S：6000~8000 / D：4000~4500
Grip length / 694mm(Grip full length)・459mm(From grip end to reel foot)
Dia of tip / 3.0mm(Just below top guide)・Dia of butt / 17.1mm (Butt diameter measured 730mm from the bottom of butt section)
Reel seat / DPS20（Fuji）Up Lock
Grip end / BRC
RunnerExceed 95TC
The 95TC is a technical model with a highly responsive blank design to maneuver the lure on a next level. The developmental concept of this model was to enable anglers to utilize various lures including sinking minnow, poppers, diving-pencils and jigs to induce bites in difficult conditions when the sea is flat and the lure is highly visible. The light weight 9.5ft length rod has a MH class strength for fighting 5~10kg blue runners off the rocks. With its outstanding casting distance and highly well balanced characteristics, anglers can utilize this as your main rod or back-up rod for your more exotic expeditions. This 95TC will serve you in various fishing conditions and produce results in the toughest of times.
| Target | Blue-runner |
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| Field | Rocks・Piers |
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| Specification | SiC-S Titanium frame K Guide +RV Guide (Fuji) |
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| Drag Max | 6kg/45° |
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Suitable reel size S・D：6000~8000
Grip length / A：694mm(Grip full length) ・B：459mm(From grip end to reel foot)
Dia of tip / 3.0mm(Just below top guide) Dia of butt・16.3mm (Butt diameter measured 730mm from the bottom)
Reel seat / DPS20(Fuji) Up Lock
Grip end / BRC
RunnerExceed 103H
This is a power up model of the 911MH for use with both jigs and plugs targeting blue-runners around the 10kg mark. Although the cast feeling is sharp, the 103 length of the rod will load up nicely to apply pressure to the fish. For those anglers who prefer the use of plugs, the sharp casting feel will be ideal for you. Anglers will be able to utilize both poppers and pencil type lures with a more manual action.
| Target | Blue-runner |
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| Field | Rocks・Piers |
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| Specification | SiC-S Titanium frame K Guide + Super Ocean Guide（Fuji） |
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| Drag Max | 8kg/45° |
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Suitable reel size S・D：8000～14000 / D：4500～5500
Grip length / 729mm(Grip full length)・494mm(From grip end to reel foot)
Dia of tip / 3.1mm(Just below top guide)・Dia of butt / 17.4mm (Butt diameter measured 765mm from the bottom of butt section)
Reel seat / DPS20（Fuji）Up Lock
Grip end / BRC
RunnerExceed 107BH Nano / Bait-Model
The blank itself is extremely flexible and tenacious yet possessing a sharp tip to belly section for accurate casting. The butt section is highly repulsive once loaded. Anglers are able to utilize various size lures while capitalizing on the advantages of the long-leader system with the use of either nylon or fluorocarbon leaders. Anglers won’t be stretched even on bad footing and will help you target that dream monster class fish off the rocks.
Although it is flexible enough to cast light plugs, anglers will be able to stop the violent run from 10kg + kingfish and lift the fish. Once the rod is loaded, the bending curve will slowly transfer towards the angler, allowing the rod to smoothly bend even with the smaller 3kg~6kg fish, yet possessing underling power for those monstrous fish.
| Target | Blue-runner |
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| Field | Rocks・Piers |
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| Specification | Super Ocean Guide（Fuji）/ NANOALLOY® technology blank |
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| Drag Max | 8kg/45° |
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◎Suitable reel size・ S：LD reel 8~10 / D：LD reel 20~30/SOM：50
Grip length / 803mm(Grip full length)・520mm (From grip end to reel foot)
Dia of tip / 2.8mm (Just below top guide)・Dia of butt / 17.2mm (Butt diameter measured 830mm from the bottom of butt section)
Reel seat / T-DPS22（Fuji） Down lock
Grip end / BRC
