SELFISH AJ 604（2025 New Model）
- COMINNG SOON
- New release in February 2025
This model allows you to take advantage of the rod's repulsion and high action response without exerting unnecessary force. This is especially helpful in areas with fast flowing currents. It is also able to bring about reaction bites from super high speed jerking with your spinning setup or pinpoint jigging on top of manmade fishing reefs and physically stopping them from busting you off.
| Target | Kingfish, Amberjack |
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| Field | Shore line, High sea |
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| Specification | SiC-S Titanium frame K Guide（Fuji） |
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| Drag Max | 7kg/45° |
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SELFISH AJ 5105（2025 New Model）
- COMINNG SOON
- New release in July 2025
This is a high-resilience model specialized for vertical jigging in areas with fast flowing currents at depths of 100m or more. While it is a highly powerful rod, it also retains the light maneuverability of the SELFISH series and high sensitivity to gauge the tidal pressure. Even when aiming pinpoint on rough terrain or around manmade fishing reefs, the short length rod allows for a quick response while boasting outstanding butt power for hooking fish in deep areas. Anglers will be able to comfortably fight massive species and areas where there are plentiful sharks.
| Target | Kingfish, Amberjack |
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| Field | High sea |
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| Specification | SiC-S Titanium frame K Guide（Fuji） |
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| Drag Max | 10kg/45° |
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SELFISH SEB 615（2025 New Model）
- COMINNG SOON
- New release in February 2025
It is a bait model that supports a wide range of methods, such as pinpoint targeting in the fast flowing currents and deep waters, as well as loose action involving fine pitch adjustment unique to bait-casting reels. At depths of 100 m or more, the belly to butt section of the rod can be used as a fulcrum to bring out the high repulsive force of the blank allowing for a more lively action of your jig. Despite having a slender blank, it has enough butt power to control the intense running of the fish during the fight.
| Target | Kingfish, Amberjack |
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| Field | Shore line, High sea |
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| Specification | SiC-S Titanium frame K Guide（Fuji） |
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| Drag Max | 10kg/45° |
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SELFISH NS 632
This is a technical model for anglers to utilize small jigs weighing between 80g~130g with PE#2 for those spooked targets or high pressure fields.
The light maneuverability and its honed sensitivity will transmit the signal for the bite and allow the angler to efficiently control the jig.
Although it is equipped with a quick handling feel, the blank is designed to bend a little when jerking the jig reducing unwanted bouncing and the loss of tension, allowing for a natural action of your jig.
Even with the PE#2 class specs, the rod possesses ample butt power not only for local waters but also for trips targeting larger species.
The natural action of your lure induced by the light class rod is an ideal selection for the Kingfish suspending in the mid range during the high pressure spring seasons.
| Target | Yellowtail, Kingfish |
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| Field | Shore line, Shallow area |
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| Specification | SiC-S Titanium frame K Guide（Fuji） |
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| Drag Max | 3kg/45° |
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SELFISH NS 623
This is a model developed with the focus on its ability to intrigue your target by the natural action of the jig.
It is designed to reduce your jig from bouncing about to perform a more natural appeal.
While retaining the manual operational feel, anglers will be able to maintain the balance of the jig during its swimming action vital for inducing the bite.
The responsive blank will allow anglers to easily switch the jerking pattern from the swimming type jerks using the tip section to those sliding type jerks which use the rebounding of the belly section.
You could say that this would be your multi purpose model for local waters, able to smoothly adjust to tough field conditions.
The butt section is tenacious and will allow anglers to go head to head with 10kg+ yellowtails (Buri) or 7~8kg Kingfish.
| Target | Yellowtail, Kingfish |
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| Field | Shore line, Shallow area |
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| Specification | SiC-S Titanium frame K Guide (Fuji) |
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| Drag Max | 5kg/45° |
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SELFISH NS 614
The NS614 is a technical model designed for fishing in shallow waters between 20~40m in depth, targeting the selective adult kingfish.
It is a highly sensitive model, with a flexible tip section while having a stiff belly section to feel for the action of the jig in the water.
Anglers will be able to slide and control the jig by efficiently responding to the ever changing sea conditions, and control the thrashing of the monstrous kingfish with the grip-end under your armpits.
It is also suitable to under-cast your lure to search a wider area and will respond quickly to those situations where the current is flowing towards you.
This piece possesses numerous traits required for jigging in shallow waters.
| Target | kingfish |
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| Field | Shore line, Shallow area |
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| Specification | SiC-S Titanium frame K Guide (Fuji) |
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| Drag Max | 7kg/45° |
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SELFISH SEB 633
The standard model of the Selfish Bait series - built up with controllability and sensitivity as the foundation - is equipped with the ability to handle various jerking patterns vital for bait reel setups and blank settings which support the angler when reeling up a heavy load.
By eliminating the wobbling of the blank after the jerk and giving it moderate stiffness, the rod responds well in high-pitch or combination jerks. In addition, anglers are also able to utilize slow tempo jerks which focus on the falling of the jig to induce the bite.
Once the blank is loaded, the rods bends over nicely and the resilience will allow the angler to take initiative.
This versatile rod is the standard model of the series ideal for vertical or diagonal jigging in your local waters or exotic fishing trips.
| Target | Kingfish, Amberjack |
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| Field | Shore line ~ Island・Depth of~80m |
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| Specification | SiC-S Titanium frame K Guide (Fuji) |
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| Drag Max | 5kg/45° |
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SELFISH SEB 624
With the basic characteristics of the SEB633, we have set the bending point farther towards the tip and sharpened its manual maneuverability.
The strength of the blank is capable of sharply maneuvering jigs up to 220g.
This model is built with highly sensitive characteristics and to easily control the jigs and induce a bite when the angler can feel for a fish in pursuit, change in the layer of current or a subtle bite.
The reinforced butt power will control the massive thrashing of the fish running towards artificial fish reefs and rough rock formations while the powerful resilience and reeling by the angler will crank up 10kg class Kingfish.
| Target | Kingfish, Amberjack |
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| Field | Shore line ~ Island・Depth of~100m |
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| Specification | SiC-S Titanium frame K Guide (Fuji) |
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| Drag Max | 7kg/45° |
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SELFISH 613S Nano :DISCONTINUED in 2025
This model has a light jig operation and covers a wide range of vertical jigging in the coastal waters.
It transmits slightest changes of current and you will give the action to jig as soon as you want to.
We believe that you will be able to find your own tactics and strategies with this SELFISH 613S.
| Target | Yellowtail, Kingfish, Greater amberjack |
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| Field | Shore line, Shallow area～Depth of~100m |
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| Specification | SiC-S Titanium frame K Guide (Fuji) / NANOALLOY® technology blank |
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SELFISH 614S Nano :DISCONTINUED in 2025
This 614S Nano have been sharpened 613S to give more not only power and stiffness but also sensitivity and operability. Whole blank bend very well to absorb the impact of blue runner while applying enough pressure on fish. You will be able to keep big yellow tail over 10kg, amberjack or kingfish around 7～8kg under control with 614S Nano.
| Target | Yellowtail・Kingfish・Amberjack |
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| Field | Shore line～Depth of~120m |
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| Specification | SiC-S Titanium frame K Guide（Fuji）/ NANOALLOY® technology blank |
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SELFISH 597S Nano :DISCONTINUED in 2024
This 597S Nano designed for vertical jigging to aim large size Kingfish and Amberjacks.
You will be able to jerk with high pitch in short stroke or jerk in long stroke with sharpness feeling.
Yet you will feel kind of stiffness when you jerk, it will bend nicely and absorb the huge impact of great amberjack.
| Target | Kingfish, Amberjack |
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| Field | Shore line, High sea, Depth of~150m |
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| Specification | SiC-S + SiC Titanium frame K Guide (Fuji) / NANOALLOY® technology blank |
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