The 110H is a next generation plugging model for land-based anglers with a light feel but possessing the power of a HH class rod. With the outstanding rod balance, this rod draws a sharp contrast from those ordinary long length high powered models on the market. The flexible tip section brings about various positive attributes. Firstly, it eliminates any handling error of the lure in rough seas. Secondly, it will improve the hookup rate as the flexible tip section will follow through the bite. Finally, the flexible tip will allow for a wider range of lure selection and easier control of the lures by the angler. The blank is designed to support the balance of the angler during high pressure battles against large fish off the rocks by adequately bending in while possessing ample resilience in the butt section to lift the fish. The power of the butt section will help anglers when landing the fish by guiding the fish through rock formations and tide pools. Although it is classed as a ‘H’ class rod, the potential of the blank is comparable to the power of those ‘HH’ class rods, able to go head to head with Kingfish ranging from 10~15kg in shallow waters.